A comment on innovation, growth and disruption in changing markets

Cogentum Blog

Innovation & Ideas. Why they aren’t the same thing.

January 16th, 2009 · No Comments

In a previous blog - Innovation, invention and ideas we touched on the need to see ideas as being separate to innovation.

In a Fast Company interview, Ram Charan, management guru extraordinaire, succinctly defines both invention and innovation. And does so , in our opinion, superbly. It’s well worth the read.

Tags: Innovation theory

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