For the last 8 months we have been working with Neopec, a new company that is commercialising a revolutionary approach to breast reconstruction using technology developed at Melbourne, Australia’s Bernard O’Brien Institute of Microsurgery and the Australian Tissue Engineering Center.

Neopec will allow women who have been through the trauma of breast cancer and mastectomy to re-grow their breast tissue naturally and permanently, without the need for silicon or saline implants and the long term problems they cause.

Cogentum has been responsible for the development of the Business strategy and innovation/commercialisation pathway for this vital and revolutionary technology and is continuing to play an interim business management role in the consortium. The Project has allowed us to demonstrate once again the value of our market orientated approach to innovation, growth strategy and commercialization. The insights gathered during the research phase of the strategy development (conducted with both women who have had reconstructive surgery and the plastic surgeons who help them) has provided very compelling evidence as to the clear unmet need in this growing medical arena.

We are really pleased this work has also now been recognised by the Victorian State government  via a $2.9m grant from the Science Agenda Fund being awarded to the Neopec consortium to fast track the project over the next 3 years. Cogentum will continue to partner with Neopec through to commercialistion.

http://www.premier.vic.gov.au/component/content/article/8575.html

It’s also pleasing that the Neopec project is now getting some great media coverage as well!

http://www.heraldsun.com.au/news/regrowth-a-godsend-for-women-who-have-lost-their-breasts/story-e6frf7jo-1225796692477

http://www.dailytelegraph.com.au/lifestyle/breast-regrowth-hope-for-cancer-victims/story-e6frf00i-1225796692835

http://www.heraldsun.com.au/news/melbourne-scientists-poised-to-begin-surgery-to-help-cancer-victims-regrow-breasts/story-e6frf7jo-1225796683801

It is truly an amazing piece of technology and the progress being made is indicative of the value Cogentum brings to clients seeking to drive growth, innovation and commercialisation in any industry.

For more information about the Neopec project or any other issues concerning innovation, growth and commercialization, please don’t hesitate to contact us.