For the last 8 months we have been working with Neopec, a new company that is commercialising a revolutionary approach to breast reconstruction using technology developed at Melbourne, Australia’s Bernard O’Brien Institute of Microsurgery and the Australian Tissue Engineering Center.
Neopec will allow women who have been through the trauma of breast cancer and mastectomy to re-grow their breast tissue naturally and permanently, without the need for silicon or saline implants and the long term problems they cause.
Cogentum has been responsible for the development of the Business strategy and innovation/commercialisation pathway for this vital and revolutionary technology and is continuing to play an interim business management role in the consortium. The Project has allowed us to demonstrate once again the value of our market orientated approach to innovation, growth strategy and commercialization. The insights gathered during the research phase of the strategy development (conducted with both women who have had reconstructive surgery and the plastic surgeons who help them) has provided very compelling evidence as to the clear unmet need in this growing medical arena.
We are really pleased this work has also now been recognised by the Victorian State government via a $2.9m grant from the Science Agenda Fund being awarded to the Neopec consortium to fast track the project over the next 3 years. Cogentum will continue to partner with Neopec through to commercialistion.
http://www.premier.vic.gov.au/component/content/article/8575.html
It’s also pleasing that the Neopec project is now getting some great media coverage as well!
It is truly an amazing piece of technology and the progress being made is indicative of the value Cogentum brings to clients seeking to drive growth, innovation and commercialisation in any industry.
For more information about the Neopec project or any other issues concerning innovation, growth and commercialization, please don’t hesitate to contact us.
1 response so far ↓
1 Natalia prado // Aug 22, 2010 at 9:49 am
I am a 34 yr old mother of three boys who were healthyli breast fed for a year and a half each . However that left my breast empty of tissue and saggy. Though it is not something as traumatic as having to loose your breast to cancer, it nevertheless impact on your self esteem. I been researching about breast implants since i stopped breast feeding my second child which is now 11 yrs ago and believe that it is too dangerous and risky to put silicon in a persons body, which is why i am counting tje days until this new technique of breast rconstruction becomes available to the general public for cosmetic purposes. That is why i believe silicon has become so afordable becouse i think they know their days are numbered. Please keep me informed as i would gladly be your ginea pig to test this for cosmetic purposes. Thank you. Natalia
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