A gold rush has started. One of the biggest, if not the biggest race in human history.

We are talking about a mad grab for the fortunes that will define the next 100 or possibly 300 years. This is dynastic in implication, geopolitical in nature and paradigm shifting in impact. Individuals and companies will make fortunes that will make the money made by the Rockefellers, the Getty’s and the Emir’s of the Gulf seem like a pittance.

You must have heard about this? Surely?

Just as hundreds of thousands of people flocked to the gold diggings in California and Australia in the 19th centuries, so too will millions move location in order to participate in this generational craze for wealth.

You, I, your business, those around you could all be part of it? Surely you know what I’m talking about?

The greatest gold rush in history is called climate change.

The people and businesses that work out a way of responding to climate change will make a fortune. They will be the one’s who crack the sustainable energy problem. They will be ones who can get more energy from  limited resources. They will be the ones who can reduce an individuals energy bill by 90% but take a 50% charge to do so. They will be the ones who will harness existing and new technologies to change the way we move, the way we eat the way we manufacture the things we need in our lives. And they will be the ones who will make a fortune. Why? Because we want what they’ve got. A new, exciting and sustainable way forward.

This isn’t a pipe dream, it’s already well under way. As previously discussed the Chinese are leading the way.

The question you need to ask yourself about climate change is not why the Government isn’t doing anything about it, but why the hell you aren’t doing something to make a fortune by dealing with it.

The simple truth is this: the only way of making a significant change at a social and economic level is by harnessing that greatest of human motivators - Personal benefit and the desire for money.

There is money to be made from climate change, or to put it a more palatable way. You can make a fortune by saving the world.