We blogged recently about Coke and their attempt at entering the energy drinks market.
Well since then we have noted two interesting developments.

Frucor - the owner of V - one of the leading energy drinks in the Australian/NZ market has ‘apparently’ been put on the market by its owners - Groupe Danone of France. While this [...]

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Karl Treacher in a blog at Marketingmag.com.au raises one of our favourite topics. The Mother energy drink. In the blog he comments that, unlike what occurs in the latest TVC, which shows those responsible for the taste being terminated by a SWAT team, the CEO should be terminating the marketing team.
However, I think the [...]

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