For some time we have heard media, political opposition parties and lobby and community groups complain about the hospital bed crisis.
Put simply, there are not enough Hospital beds for those patients who need them.
However,  the solution that is often put forward - building new hospitals, commissioning new wards, creating new beds is not the answer.
In [...]

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Like Wow, Wipeout!

The classic Australian rock group Hoodoo Guru’s song from the mid 80’s pretty much captures the nature of the current financial crisis. As a result of this mayhem there is now little doubt that we are about to enter a major down turn. How far down, no one really knows. But what [...]

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Sometimes a great idea has no market.
What? I hear you say? Burn him at the stake the heretic!
But it’s true, not all great ideas have a market!
The failure of retractable syringes to gain a foothold is a case in point. One company we know of developed a great piece of technology that allowed the needle [...]

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We blogged recently about Coke and their attempt at entering the energy drinks market.
Well since then we have noted two interesting developments.

Frucor - the owner of V - one of the leading energy drinks in the Australian/NZ market has ‘apparently’ been put on the market by its owners - Groupe Danone of France. While this [...]

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If you haven’t had a chance to read ‘The Long Tail‘ it could well be time to do so.
Why? Well at its core lies the concept that the web has killed the 80:20 rule. (Hope that’s accurate please let me know if it isn’t!).
What does that mean? Well it means that with the case of [...]

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A new solution will always redefine the problem. F.W Johnson
This is a wonderful quote. And for the sake of disclosure I can tell you that the Johnson referred to here is sadly no relation to yours truly. He was one of the Johnson & Johnson brothers.
The reason we think this is such a powerful [...]

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Karl Treacher in a blog at Marketingmag.com.au raises one of our favourite topics. The Mother energy drink. In the blog he comments that, unlike what occurs in the latest TVC, which shows those responsible for the taste being terminated by a SWAT team, the CEO should be terminating the marketing team.
However, I think the [...]

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Scott Berkun in his recent HBR blog comments on the overuse of the word innovation and how it is not only used and abused but is often misleading. He suggests that instead of saying “How can we be innovative?”, a toothless and vague question with mostly useless answers, we should be asking “How can we [...]

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