Cogentum Blog

The danger of over engineering. How a yellow box killed the retractable syringe

September 29th, 2008 · No Comments

Sometimes a great idea has no market.
What? I hear you say? Burn him at the stake the heretic!
But it’s true, not all great ideas have a market!
The failure of retractable syringes to gain a foothold is a case in point. One company we know of developed a great piece of technology that allowed the needle [...]

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Tags: Biotechnology · Innovation theory · Uncategorized

GPS Devices. A market found and then lost

August 4th, 2008 · No Comments

The launch of the recent Apple 3G iphone has captured all the headlines with analysts, critics and the media all lavishing praise and predicting an avalanche of sales.
However, only 12 months ago GPS devices such as the Navman, etc. were the next big thing. But not everything is looking so cherry ripe for GPS devices [...]

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Tags: Telecommunications · consumer electronics

Disruption in the Mobile Phone

July 3rd, 2008 · No Comments

As the world welcomes the new Apple 3G iphone and the existing phone makers (HTC, Samsung, RIM, Nokia) rush to develop the iphone killer it strikes us that maybe there is a big opportunity that’s gone missing.
The current trend is for phone designers to pack more and more into their mobile phones as they follow [...]

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Tags: Telecommunications · Travel and Toursim