Cogentum Blog

Coke’s Mother of an investment

August 11th, 2008 · No Comments

Karl Treacher in a blog at Marketingmag.com.au raises one of our favourite topics. The Mother energy drink. In the blog he comments that, unlike what occurs in the latest TVC, which shows those responsible for the taste being terminated by a SWAT team, the CEO should be terminating the marketing team.
However, I think the [...]

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Tags: FMCG · Innovation theory · Uncategorized · mature markets