Cogentum Blog

A mother of a problem?

September 23rd, 2008 · No Comments

We blogged recently about Coke and their attempt at entering the energy drinks market.
Well since then we have noted two interesting developments.

Frucor - the owner of V - one of the leading energy drinks in the Australian/NZ market has ‘apparently’ been put on the market by its owners - Groupe Danone of France. While this [...]

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Tags: FMCG · Innovation theory