A comment on innovation, growth and disruption in changing markets

Cogentum Blog

The importance of market orientation!

January 24th, 2012 · No Comments

ten lies never to tell investors - a great article from Inc magazine which continues to reinforce why remaining market orientated is so important in all businesses, not just start ups!

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Tags: Innovation theory

Funding Cleantech

August 11th, 2009 · 1 Comment

One of the fundamental challenges facing any new energing technology is funding. It is the Rubicon for any startup business.
With any emergent technology, acceptance by investors follows your classic product lifecycle. Early adoptors, mainstream and laggards. The Cleantech industry finds itself in the early adopter (acceptor) stage just when th world needs it to be [...]

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Tags: Cleantech · Financial services · Government · Sustainability · environment

Clean tech attracting VC funds

July 5th, 2009 · No Comments

A recent report on Cleantech VC investment has highlighted what we probably have all suspected - that at an  international level Cleantech is certainly the flavour of the month in terms of where VC funds are going.
The interesting issue will be whether this will be replicated locally?

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Tags: Cleantech