Sometimes a great idea has no market.
What? I hear you say? Burn him at the stake the heretic!
But it’s true, not all great ideas have a market!
The failure of retractable syringes to gain a foothold is a case in point. One company we know of developed a great piece of technology that allowed the needle [...]
The danger of over engineering. How a yellow box killed the retractable syringe
September 29th, 2008 · No Comments
Tags: Biotechnology · Innovation theory · Uncategorized
